Ever wonder how the world's top athletes start their day? Thomas takes us into the lives of 5 first-time Olympians for Kellogg's with Edelman.
"The main challenge we faced on Kellogg's was capturing the life of an Olympic athlete - their drive, their discipline, their personal lives, their dreams - in just a single day.
For this project I had to get to know the subjects quickly, develop a rapport with them quickly, and make them feel comfortable enough to share their lives with me (quickly). I wanted the finished product to have a personal, intimate and spontaneous feel so it was really important to bond with these athletes and gain their trust.
It was exciting for me to hear these athletes speak from the heart about what gets them out of bed every morning, day-in and day-out, rain or shine to train for the Olympics. Of course, seeing them do their thing up close was also pretty awesome."
- Thomas Beug