Sugar City.

"A new spot created by DDB California uses towering piles of sugar cubes to show the impact of drinking one sugary soda a day (which would be pretty a moderate intake for some families). In the ad, we see a stack of cubes illustrating a single day of cola, followed by a skyscraper modeled from a year's sugar, ending on a cityscape built from the 221,314 sugar cubes a soda fan could consume "over an average adult lifetime."

"It's a striking visual."

- AdWeek

Go behind the scenes with Matthias and the team to see how this stunning Sugar City was built.


My background in photography and graphics helps me to organise frames and manipulate images.

Hyundai's 'Missing You' was one of my most challenging shoots. The brief was to show lost places and it was impossible to find locations that were empty, but still had traces of human presence.

My personal favourite has to be Toyota's 'Enhanced' for its sheer ease and elegance and I'm proud of the fact that we get the message across without ever showing the car.

- Matthias Zentner, Campaign


Matthias' passion for life is what inspires every aspect of his work across the spectrum of filmmaking, design, still photography, installation work and live events. Matthias began his career as writer and photographer for travel magazines, inspiring a lifelong passion for discovery. Matthias founded Velvet Mediendesign, which is his highly acclaimed design/visual effects house in Munich and has been honored at the highest level with a host of awards from D&AD to Cannes Lions.

His approach to cinematography is unconventional, his perfection in aesthetical finesse is part of his discipline. His sensitivity for unseen imagery derives from a technical expertise in visual effects as well from his experience in photography.
His aesthetic feel for human motion was best demonstrated in his first ballet commissioned for Tod’s and La Scala, Milano. The site-specific piece is a celebration of craftsmanship, Italian heritage and visual rhythm that earned a standing ovation during its debut at Fashion Week.

His recent work includes a 2017 Super Bowl spot for Turkish Airlines featuring legendary actor Morgan Freeman. Other clients include Ford, Nikon, Brita, GE, and Audi.