VFX. Performance. Art Direction.


"I remember there was a scene in the film Stranger than Fiction that myself and the production designer took a lot of inspiration from. It’s where Will Ferrell is sitting at home in his very beige living room (the tones of the art direction are beautifully dull in a very stylish way).

Then all of a sudden a wrecking ball breaks through the wall causing complete chaos out of the blue, dust and debris thrown everywhere. We wanted to create a similar madness and chaos brought into a deliberately mundane world.

- Jack Cole


"It was really important for me to create as much of the zero gravity visual effect 'in camera’ and to shoot it within the set itself, to achieve the most natural visual style. We did this by shooting many different passes of action for every shot of the film. We'd shoot all the ‘floating’ objects moving through frame at high speed in different directions; some puppetered on rods, others dropped or thrown through frame.

In post production we layered these elements up, sometimes playing movement backwards to create the overall effect. In the end, bar a small bit of liquid, nothing was created in CGI. It was a very time consuming and meticulous process but it was worth it.

- Jack Cole


"I wanted this to be a classic ‘rug pull’ gag with no signs of it being joke at the outset. The quality of the art department, photography and post-production was vital for this to work. We could never risk the movie-like space scenes feeling off or cheap as then the joke doesn’t work. So I geeked out on the ISS (international Space Station) and space landing pods for a time to be as faithful as possible.

We also created shots that looked like archive material and incorporated this into the edit to give it as much realism as possible. In reality the space pod interior set was actually filmed in the car park right next to the KFC restaraunt!

- Jack Cole



Jack Cole is a director and photographer with a flare for creating visually striking films across a broad spectrum of genres from comedy to action. Jack has won acclaim for his short films, including "Practice Makes Perfect", which won the TCM Classic Shorts Award at the London Film Festival and was nominated for the newcomer Award at the Soho Rushes Shorts Festival, at the onedotzero Film Festival, was short-listed for the Young Directors Award, and was featured in the Shots Magazine New Directors Reel.
His client list includes Reebok, Panasonic, Subaru, Stride Gum, and Youtube’s Space Lab for Google Creative Labs.

Most recently, Jack has garnered attention for his short film, “An Ode to Hill and Adamson” with collaborator Maise Maud Broadhead, commissioned for an exhibition at the National Gallery in London.